Loneliness has been called the new smoking. Why? Because feeling lonely day-to-day has been shown to be epidemiologically as unhealthy as smoking fifteen cigarettes a day. To combat what some have taken to calling this “epidemic” of loneliness in their aging population, the French postal system, La Poste, has come up with an ingenious solution called V.S.M.P.––Veiller Sur Mes Parents, meaning “Watch Over My Parents.” V.S.M.P. incentivizes mail carriers to personally check in on their elderly clients along their routes: to sit down for a cup of coffee or tea or to simply shoot the breeze.